About Small Biz Automation Tools

Hi there, I’m Sarit (pronounce “sah-reet”) and I am a heavy user, a fan, and a seasoned expert in Automation for Small Businesses.

Originally from Hamburg, Germany, I grew up in a culture that is (in)famously known for order, structure, quality, efficiency, a high degree of automation and – of course – bratwurst.

I started my professional career of almost 3 decades as an Automation Engineer. After earning an engineering degree in Electrical Engineering / Process Automation I spent several years implementing large-scale automation projects worldwide.

When life (or, more precisely, love) brought me to the San Francisco Bay Area, I did what so many people do in this area – start a business. Well, not just one, but several over the years.

When my wife Deepika, an accomplished leadership coach asked me for help with one of her companies  and marketing for her programs and workshops I started looking into so many different tools and so many different ways to string them all together that my head still spins when I think back at that time.

Then we found Infusionsoft. And never looked back. My automation heart was beating faster at the sheer magnitude of possibilities to automate the crap out of things. All in one system. Integrated. I dove very deeply into Infusionsoft. Soon I took the plunge, got certified by Infusionsoft and created my company Integrate & Automate, helping countless small businesses to be more successful with Infusionsoft and other tools and Integrations.

Soon I discovered and started working with Ontraport, back then still called “Office Autopilot” and got certified by them as well.


"I started looking into so many different tools and so many different ways to string them all together that my head still spins when I think back..."

I am one of only (literally) a hand full of people in the world who are Certified Consultants for BOTH, Ontraport and Infusionsoft.

These Certifications are not easily earned. They require several prerequisites and pre-qualifications, a substantial financial investment, a full week of in-house training at the headquarters and a full-on 6 hour exam at the end of the week. Annual recertification for each means another multiple-hour exam and proof of substantial continuing education.

In addition to having used both platforms extensively in my own businesses for years, I have now helped a sizeable number of business owners with strategic planning, implementation and optimization on both programs.

I am deeply connected with both companies and plugged in to networks of the brightest, the best, the most experienced consultants in the world who hang out and discuss all their cool moves on super-secret Facebook pages.

Why this website?

Over the years I’ve spent literally hundreds of hours researching and trying out the best tools to run my businesses. It was tedious, time consuming work, full of doubts and questions that I could often only find answers to by signing up for and test-driving many of the available tools out there.

At some point I realized that there was plenty of information available about Infusionsoft that people could easily find. However, that was not the case with Ontraport (which was still called “Office Autopilot” back then), and people kept asking me lots of questions, especially people from certain business training communities who, through their mentors, had “heard about this cool new thing that is so much better than Infusionsoft” (their words, not mine!). There was a demand for information, and also, in my opinion the need for a fair, unbiased comparison.

Originally I started this website as a place where I give a fair, unbiased side-by-side comparison of Infusionsoft and Ontraport.

Now, I am in the process of turning this Infusionsoft vs. Ontraport centric offering into a hub where I educate and provide information, news, reviews and comparisons about more and more tools that are useful, hot and valuable in getting your small business automated.

I am deeply interested in your success. Automation and helping fellow business owners be more successful with the help of automation is my reason for being.

Please be no stranger. Send me a message through my contact form, or find me on Twitter or Facebook.

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